To make it easier to live a so-called normal life, whether it is in the physical or in the virtual world, accessibility is often a question of both knowledge and attention. When giving attention to all people, regardless of special requirements and needs, a truly accessible society is possible.

Attention is symbolized with the exclamation mark, already a well-known symbol for being alert and attentive. Inside the exclamation mark is a human figure, abstracted to the absolute minimum: a head and a body, to indicate the purpose of attention. The abstracted figure does not indicate gender, ability, or special requirements but includes everyone. Fitting inside the shape of the exclamation mark, it shows how society should strive to create a robust and flexible framework where everyone can fit, regardless of their starting point.